What is Alt Text and How We Can Use It.

Alt text or “alternative” text is HTML (Hypertext Markup Language) attribute created special for images. The syntax for is following: <img src=”http://PathToYourImage.gif” alt=”This is The Alternative Text That You Will See If the Image is Broken“></img>

 

The roles of this HTML tag are few, but I will write about most important.

When you surf the web sometime you see pages with big blank space and phrase on the middle. Maybe the reason for this blank space is broken or missing image, slow page or images are disabled from your browser. The phrase on the middle is exact alt text.

 

Example: You can`t see the text because it is hidden from image:

this is alt text and you see it because images are disabled from your browser

Example 2: This is broken image:
this is alt text and you see it, because image is broken

So what is the role here?

  • When you add alt text on image anchored on link, this text will be clickable exact like the image, so if you start CPM banner advertising campaign, or you promote some affiliate offer on your site trough image and your image get bugs – don`t showing by some of the reasons from up – you will receive 0 clicks, because people will see nothing. But when you add alt text to this image, the people will know what your link is about and the chances for clicks are much better
  • Alt Text is very important for your on-page SEO (Search Engine Optimization). Everyone browse images sometime, but how Goggle knows what this images is about? The factors are 3:
  1. image link – maybe you will find my image on search because my link is: http://alttext.net/wp-content/uploads/2011/12/alt-text-300×40.jpg
  2. image title – title is next important HTML image attribute. The syntax is title=”your image title” and this is placed exact after or before alt attribute. When you move your mouse over my image, you will see this title.
  3. and you know say – alt text. As we discus before, this attribute help your content readers to have better idea about your articles. Google take care for readers and pays special attention for it. Adding alternative phrase to your images is very important factor for your SERPs` (Search engine results page).

For the final I can tell you this only: Allays Add Image Alt Text !